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Logos 101

Have questions about company logo design? We have answers.

Why is a logo important?
  • Real businesses have logos. People take you more seriously when you have a professionally designed logo. A logo is especially important for a small or new business. Give your business more credibility.
  • Your company logo design serves as the cornerstone for your brand. Many of your marketing materials will be designed around your logo.
  • The logo typically provides the customer's first impression make sure it reflects the proper image.
  • Your company logo design is everywhere Stationery, business cards, signs, invoices, ads, proposals. Get it done right the first time so you dont have to change these later on.
  • Your logo is a direct reflection on you and your company. If youre professional, your logo should be professional.
  • A smart or creative company logo design differentiates you from your competitors.
Why should a professional design my logo?
  • Professional designers are skilled at choosing color pallets, styles, and graphics based on the image you want your business to convey.
  • Professional designers have the artistic talent required to draw art for an imagery-based logo.
  • Professional designers have an eye for detail that comes from creating logos for a living.
  • With BuzzBrains, your company logo design is unique - It's designed from scratch, not from a template or tool. It's designed with your business in mind. You tell us what image you want your business to portray (if you know), and we'll come up with a logo to match it.
  • BuzzBrains has the expensive design tools required to make your logo look great.
  • Expertise If you want to use your logo on the web, BuzzBrains will ensure the colors in your logo work with most browsers.

Why not choose a pre-designed logo?

  • You wont save that much money. Most canned logos cost as much (sometimes more) as one of our custom design packages.
  • Your business deserves better - Logo mills dont put the time and effort into designing your logo like BuzzBrains does.
  • Your business is unique. Your company has its own individual identity. Only a professional company logo design customized just for you adequately conveys who you really are.
  • Try us first After all, it's only $25 to start. If you dont like what you get here, then try a pre-designed logo.

Why not design a logo myself using an online tool?

  • It wont be unique There are only so many pieces of clip-art to choose from. At BuzzBrains, your logo will be designed from scratch. It will be as individual as you and your business.
  • Dont compromise on your brand - Get your logo just the way you like it, dont compromise because you dont have the skills, time, or patience. With our logo design packages, you just tell the designer what youre interested in, and theyll design it for you. Choose from our Silver custom logo design, Gold business logo design, or Platinum corporate logo design which includes a whole corporate identity package.
  • Your professional designer is your partner - Unlike a tool, your BuzzBrains Online designer can talk with you and help you. Sometimes you want to ask a professional which one would you go with? and what colors do you think work best?
  • Dont make design mistakes Should your tagline be the same or different font than your business name? How much smaller than the business name should it be? Should it be left-justified, centered, or right-aligned? Working with a professional will help you make the right decisions.
  • Save time If you do it yourself, youll end up spending a lot of time getting everything just right. Instead, let the professional designers fuss over the details, and spend your time instead reviewing their concepts.
  • Save money If you really want to do it yourself, at least use the right tools like Adobe Illustrator or Macromedia Studio. But they can cost more than one of our logo packages.
  • You cant automate taste and style - How do you know if youre using too much bold, or if the colors youve picked are appropriate for your audience?
  • Try us first After all, it's only $25 to start. If you dont like what you get here, then try designing a logo yourself.

Why should I buy my logo at BuzzBrains?

  • There are lots of reasons why BuzzBrains is a smart business decision. See the competitive advantages we offer for company logo design.

What's involved in the process of creating a logo?

  • BuzzBrains has a well-planned process that gives you as much input and control as you want. But we are also happy to provide our expert opinions and advice to help create a logo you and your company will be thrilled with. See our step-by-step process and find out more about how we work together to create your custom logo design.

How do I get my business card and stationery designed?

  • We use the same expertise in designing business cards and stationery as we do in designing logos. See our process and find out more about how we work together.
  • Find out more about our stationery and business card design services.

What is the benefit of getting professional designed business cards and stationery?

  • You could create your stationery and business card yourself with your professionally designed logo, but dont forget youve got more design choices to make (a) Font, color, and placement of name, address, and phone numbers. (b) Watermark and additional design elements for stationery.
  • Style consistency across all your marketing materials will make them more effective.
  • Enhance the differentiation between you and your competition.

How do I get my business cards and stationery printed?

  • Your designs will be in file formats you can take to any popular printing company (like FedEx Kinko's) to get printed. There you can choose the style of paper (gloss, matte, or linen), type of ink (raised or flat) etc.
  • If I need to go somewhere else to print, why should I get my designs done on BuzzBrains Online?


(a) A printing company specializes in printing. There you can see and pick exactly the type of paper and ink you want for your stationery and cards, but the design should be done by a professional, and many printing firms can only outsource design to local graphic artists who may not be the best.

(b) Getting your designs created on BuzzBrains Online is likely more affordable than getting it done through a printing firm theyll add their markup.

See Business Card Printing and Stationery for more information.

What can I do with my logo? Where can I put it?

  • Business Card and Stationery If youve ordered stationery, you will receive the files needed by a commercial printer (like FedEx Kinko's) to print your letterhead and business cards.
  • Website and Online You receive full-color web-ready versions of your logo. These versions are saved in .gif and .jpg formats, which can be used on your web page and viewed by web browsers. The backgrounds of these images are transparent so they blend in with your website (e.g. if you web page is grey or black background).
  • QuickBooks, PowerPoint, Word, and other Business Applications (.tif, .jpg, .bmp) You can use your logo in business applications such as Microsoft Word, PowerPoint, Excel, and others. The high-resolution TIF format works best if youre planning to print your document. For viewing your logo on a screen (for example a PowerPoint presentation), the JPG version is best. Add the BMP version of your logo to QuickBooks for professional invoices.
  • Signage (.eps) The Encapsulated PostScript (.eps) is used by many print shops. Because EPS are vector graphics, they can be scaled in size without losing quality.
  • Embroidered or silk-screened caps, jackets, coffee mugs and more (,pdf, .eps, .jpg, .gif) Most shops accept one or more of the file formats we send you. Some will actually allow you to place orders online once you have your final logo files.
  • Print Youll receive a grayscale version of your logo for use in printing and other black and white applications like newspaper ads and yellow page ads.
  • Everywhere Else Just about every business need can be satisfied with a file format we give you. If you ever need a different format, just give us a call and well convert your logo for you.
  • As a reminder, we also provide ecommerce website design and website design packages that use your new logo to make your business look great!

How much does it cost?

  • You can get a professionally designed custom logo for as little as $149. See a complete list of all our logo design packages. Choose from our Sliver custom logo design, Gold business logo design, or Platinum corporate logo design which includes a whole corporate identity package.

How long does the design process take from start to finish?

  • It can take as little as 1 week if you really know what you're looking for, to a few weeks if you fine-tune a lot. But remember - you'll get a great logo that leaves a lasting impression.
  • The length of time for the project depends on how many concepts you ask for, and how fine-tuned your revisions are
  • It also depends on your availability own availability. BuzzBrains is very responsive.
  • You should take as much time as you need. Remember - the concepts are what counts, not the overall duration.

How do I pay?

  • Using our safe and secure payment system using Visa, Mastercard, or American Express. It's just $25 to start. You only pay the rest when you're fully satisfied with the work.

How can you guarantee my satisfaction?

  • This is NOT one of those money back offers where you pay the full amount up front then have the hassle of getting your money back. We ask for $25 to start as a sign of your commitment. We do not charge the rest until you are fully satisfied with the work and the project is finished.
  • Shop around and compare - you won't find a more straightforward satisfaction guarantee anywhere else.
  • You can quit the process anytime. Watermarks on your concepts and revisions prevent abuse.
  • Weve done over 14,000 logos in the past 5 years. We have confidence in our process and designers.

Who else has used BuzzBrains?

  • People just starting their business.
  • Professionals starting out on their own - Lawyers, Architects, CPAs, Doctors, Real Estate Agents.
  • Growing businesses that started out creating their own logo (sometimes using Microsoft Word) but now need a professional image.
  • Legal firms, CPAs, Consultants, other professionals.
  • Fitness companies
  • Brick-and-mortar retailers
  • Online retailers
  • Larger companies and corporations creating new brand identities or refreshing their current logo.

What deliverable will I receive?

  • You will electronically receive digital and print-ready files via email.

Pick the logo design package that's right for you. Choose from our Silver custom logo design, Gold business logo design, or Platinum corporate logo design which includes a whole corporate identity package.

Corporate Identity
Corporate Identity Packages
Custom Logo Design - $149
Business Logo Design - $349
Corporate Logo Design - $549
Business Card and Stationery Design - $149
More Information
Logos 101
How we do it
Why choose BuzzBrains
Satisfaction Guaranteed
Live Examples
Example #01
Example #02
Example #03
Example #04

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